The Salvation Army tweet powerful response to #TheDress

By on Friday, March 6, 2015

The South African branch of the Salvation Army tweeted this, this morning:

The photo, on which the words ‘the only illusion is if you think it was her choice’, alludes to #ThatBloodyDress (I might be forgetting the actual hashtag… :)). It might be a week or so late, but that makes it no less powerful.

If, for whatever reason you missed it (you didn’t) #TheDress was something bajillions of us argued about last week. Other brand PR responses can be seen here.

Thanks to GB Racing’s Chris Quinn and The Drum’s Ishbel Macleod for thinking of me and tweeting with it!

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