The Salvation Army tweet powerful response to #TheDress
By Rich Leigh on Friday, March 6, 2015
The South African branch of the Salvation Army tweeted this, this morning:
— TheSalvationArmySA (@SalvationArmySA) March 6, 2015
The photo, on which the words ‘the only illusion is if you think it was her choice’, alludes to #ThatBloodyDress (I might be forgetting the actual hashtag… :)). It might be a week or so late, but that makes it no less powerful.
If, for whatever reason you missed it (you didn’t) #TheDress was something bajillions of us argued about last week. Other brand PR responses can be seen here.