Mysterious giant suitcase found in Dublin..

By on Thursday, March 12, 2015

It’s all about judgement – or so we tell everyone in PR.

Weeellllll, seven giant suitcases were recently mysteriously left out in the streets… of Dublin. Uh-huh.

The stunt was to draw attention to the new retail department opening in Terminal 1 at Dublin Airport, named “The Loop”.

Perhaps not the most thought-through of recent campaigns, but i’m sure the non-pessimistic of us can see the entertaining side.

Drawing crowds of people and Twitter traffic to a mysterious object that only hints towards its purpose, the stunt successfully uses curiosity to drive attention.

Credit: thanks to Keith McConnon for bringing it to our attention!

Involved Agency: Insight Consultants






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