‘David Attenborough’ leads a celebrity team through new Assassin’s Creed co-op mode

By on Tuesday, November 11, 2014

To promote the new co-operative playing mode in Assassin’s Creed Unity (released today), Ubisoft partnered with Terry Mynott, star of Channel 4’s The Mimic, to create this ‘celebrity co-op’ impersonation video, which features lead player “David Attenborough” (gamer tag DavidAttenbro), “Alan Carr” (ChattyManAl69), “Arnold Schwarzenegger” (SchwarzeKiller, or, ‘Black Killer’, which is, well, just lovely) and “Morgan Freeman” (MorganF_Da_Man) chatting to each other as they play through the game.

I do think it’s a good – and in places, funny – example of using in-game footage as part of the marketing, rather than relying on expensive trailers that barely represent the actual game you’ll end up playing. In my (obviously amateur – I mean, what do I know about mimicry?) opinion, the voices are – for the most part – spot on.

ac unity

The video’s had 276,000 views. In comparison, the official trailer (admittedly released a week later, so with less time to amass them) has had just 142,000 views.

Involved agency:

Emanate PR

(Edited by) The Contented Brothers

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