Asda jumps on the ‘Break The Internet’ bum-wagon
By Jessica White on Wednesday, November 19, 2014
The already infamous image of Kim Kardashian balancing champagne on her rather large derriere has already attracted many spoofs and memes- the latest being Asda.
Asda have mocked up their own ‘Paper front page’ in order to sell their £10 champagne. The advert reads, ‘DON’T BREAK THE BUDGET, PIERRE DARCYS’ – in reference to the store’s budget champagne.
This fun and well timed photo opportunity is a great way to promote fizz in the festive season whilst avoiding the already over-used Christmas cliches.