Hidden camera PR stunt shows public lying to police to protect friends
By Rich Leigh on Monday, October 27, 2014
To mark the UK debut on Universal Channel of US legal drama, How To Get Away With Murder, this hidden camera stunt tests how far people would go to help a close friend they believed to be in trouble after an apparent violent incident the night before.
The stunt (a lower-budget, less polished version of Carlsberg’s ‘friendship test’ we wrote about last year) has had pick-up on the Mail, Metro and Mirror, to name a few. The YouTube video has been viewed more than 60,000 times.
A survey released in conjunction with the video suggests that a third of people would be willing to do jail time to protect a loved one, with more than half admitting they would lie to the police for the same reason.
Involved agency: Alfred London