The Sun’s Little Stories From Big Stars

By on Sunday, September 14, 2014

TheSun_DemonDentist

The latest campaign from The Sun is designed to tackle the very real problem of illiteracy in the UK.

One in six adults are not able to read to the standard set for 11-year olds and a whole load of people (Government, school teachers, experts, parents, kids) need to come together and find a solution.

The Sun – in partnership with Save The Children – has done its bit by not only highlighting the issue, but by giving over a double page spread every Saturday to children’s authors who have all penned exclusive 10 minute stories to encourage parents to read to their kids. David Walliams went first with a special Demon Dentist tale (see spread above and advert below).

A whole load of positive PR has followed with Save The Children calling out the efforts of Britain’s best selling newspaper for taking on the issue and even the likes of The Guardian commending its red top rival.

Of course not everyone likes The Sun, but hopefully campaigns like this (and the recent #GetKidsCoding partnership with Google), will force reconsideration and give the media brand credit where credit’s due.

LittleStoriesFromBigStars

DISCLAIMER: The Sun is a client of The Academy

 

 

 

 

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