Greggs hired artist to create live #freshbillboard in campaign for new healthier range
By Rich Leigh on Thursday, August 28, 2014
To promote Greggs new lower calorie sandwich range, the bakery chain commissioned artist Hammo to spraypaint – or, in Greggspeak, ‘freshly prepare’ – a sandwich each day onto a billboard in Old Street, London.
Passers-by and the public (via social media) were encouraged to guess which sandwich was being painted live each day, to be in with a chance of winning a free lunch. The reveal was made at the end of each day.
This video wraps up the campaign and week of painting:
Read more: The Drum
Involved agencies: according to the release, Greggs’ Fresh Billboard activity was developed and supported by agencies Carat, Gratterpalm, Havas PR, Posterscope, Hyperspace and Monorex – which sounds like an awful lot of chefs to me!