‘You May as Well Leave Your Dog in an Oven’ say Dogs Trust in new campaign

By on Thursday, May 22, 2014

UK-based dog welfare charity Dogs Trust has launched a campaign called ‘Hot Dogs’, highlighting the dangers of leaving dogs in hot cars this bank holiday weekend and summer.

Dogs Trust Hot Dogs Summer Campaign

According to this campaign video, it can take just 20 minutes for a dog to die when left in a hot car. I initially started watching it thinking ‘I’m going to watch ice melt for more than a minute… is this what my life has come to?’, but watching the familiar form of a dog disappear was strangely saddening:

According to research commissioned by the charity, ‘almost half of people mistakenly believe it is OK to leave a dog in a car if counter-measures are taken (window open or parked in shade)’ and that Brits are ‘far more likely to leave their dog in a car alone for a few minutes (28%) than their phone (10%)’.

Dogs Trust has asked that people ‘share this campaign far and wide’, quoting the AA (Automobile Association) as saying that the number of potentially fatal incidents involving dogs trapped in cars has risen by more than 50% in the last six years.

Involved agency: See Saw Communications

Comments are closed.

Get the best creative brand campaigns directly to your inbox, every Friday!

Hide forever...