Model in advert reacts to train flying past in clever stunt

By on Thursday, February 27, 2014

A hair brand has amazed customers by making an advert come to life whenever a train flies past in a Stockholm train station.

Apotek, a pharmacy brand,  has produced adverts of a model with pristine hair, but they are fitted with with ultra-sonic sensors that monitor the motion of trains. On arrival of the train, the model’s hair flies about all over the place and she struggles to keep it in place.

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The tagline of the campagin is ‘Make your hair come alive’, wrapping up a clever visual stunt.

Source: Mashable

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