Model in advert reacts to train flying past in clever stunt
By Jade Mansell on Thursday, February 27, 2014
A hair brand has amazed customers by making an advert come to life whenever a train flies past in a Stockholm train station.
Apotek, a pharmacy brand, has produced adverts of a model with pristine hair, but they are fitted with with ultra-sonic sensors that monitor the motion of trains. On arrival of the train, the model’s hair flies about all over the place and she struggles to keep it in place.
The tagline of the campagin is ‘Make your hair come alive’, wrapping up a clever visual stunt.