First ever ‘infectious’ wrapping paper goes on sale in homelessness charity campaign
By Rich Leigh on Tuesday, December 10, 2013
The first ever ‘infectious’ wrapping paper has gone on sale today in a simple but effective campaign for homelessness charity St Mungo’s.
Designed to look like snowflakes, the gift wrap re-creates viruses affecting people sleeping rough this winter, including the common cold, influenza and pneumonia.
The campaign, conceived by creative agency WCRS, has been developed in light of the fact that Britain is facing one of the coldest winters yet – and that’s not just according to the Express, either.
According to the press release, a total of 6,437 people were seen rough sleeping by outreach workers in London during 2012-13 – a 13 per cent increase compared to 2011-12. Of these people 4,353 are new rough sleepers – the equivalent to 12 new rough sleepers a day. Nationally, the number of rough sleepers is also escalating – with an increase of 31 per cent over the last two years.
The limited edition wrapping paper (prices starting from £2.95 and with multi-buy discounts) will be sold by selected retailers and online at www.wrapupproject.co.uk. All proceeds will go to St Mungo’s.