Coral ‘send’ a taxi for sacked Spurs manager Andre Villas-Boas
By Rich Leigh on Monday, December 16, 2013
In a PR tactic that’s surely now run its course, bookies Coral ‘sent’ a taxi to White Hart Lane for sacked Tottenham Hotspur manager Andre Villas-Boas (BBC News story on that here), in the wake of their 5-0 spanking by Liverpool.
Coral tweeted the picture and said they’d sent it ‘just in case (Tottenham chairman) Daniel Levy won’t pay the fare’.
Coral has form with this, having ‘sent’ one to Roberto Di Matteo in November 2012 (post here on PRexamples), when he was sacked by Chelsea FC. (I say ‘sent’, because I’m pretty sure it’s been Photoshopped in, in both instances. The similarities, from the hub caps to the reflection on the windows, to well, everything, are, at least to my eyes, numerous. But, oh well, expense versus return on what is obviously just a throwaway stunt; why send a taxi when some clever clogs can knock up the same thing in 5 minutes?).
On a similar note, the bookmaker also sent a removal van in August 2012 to help Robin Van Persie move from Arsenal to Man Utd (alongside PR agency Cow – blog here).
And, for completeness, of course, eagled-eyed readers will remember the Frank PR/Get Taxi ‘Taxi for Bieber‘ effort from March 2012, after the stroppy singer was famously late for a gig: