20 year old ‘beats off hundreds’ to become UK’s ‘Horniest Student’

By on Friday, November 15, 2013

A student from Exeter University is ‘officially the UK’s Horniest Student’, according to a site that prides itself on erm, ‘matching’ students.

Well, with a name like ‘Shag at Uni’, the PR campaign for the client was hardly going to be nan-friendly, was it?

According to this blog, third year student Elina Desaine, 20, ‘beat off hundreds of applicants’ (I salute whoever first wrote that) with this lovely winning Facebook competition entry:

I should be the UK’s horniest student because I have sex with at least 2 / 3 different people a week. Sometimes I go clubbing, have sex with someone, and then go back to the club to pick up my second victim. Feeling horny right now, so might just text someone on my ‘shag list’ and do it in the computer room (I’ve done this before, was great!) With your help of Alcohol, I will be able to become an even Hornier Student!

Elina_and_Tom shag at uni

Winner Elina and Shag at Uni founder Tom Thurlow

In being crowned as the winner, Elina has bagged herself a year’s supply of condoms, £500 cash, a brand new Samsung mobile, alcohol and a year’s membership to the site, as if she needs the help – because obviously, if I was asked to choose between these prizes and future employment prospects, I’d choose the goodies every time.

Quite what Sunday Times University of the Year 2013 Exeter will have to say to her is anybody’s guess, but I’m not sure they’re going to appreciate the photo of the ‘Expedition club’ that’s doing the rounds (also in the link above, for the more intrigued amongst you).

The controversial campaign might not be (isn’t) to everybody’s taste, but then breast milk ice-cream, dead animal beer bottles and a human butchery weren’t either – that doesn’t mean they didn’t relate to the client, get people talking and, ultimately succeed in hitting campaign objectives – if Shag at Uni hasn’t had a huge spike in traffic and registrations as a result of this, I’d be very surprised.

The campaign has been covered by the Mail Online, Daily Star, Metro, Huffington Post and many others – all of which, of course, are heaving with YouTube-esque hate comments.

Involved agency: 10 Yetis PR Agency (my old stomping ground)

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