‘Love in a Handstand pt 1’ – Cuticura
By Stuart Hehir on Tuesday, September 17, 2013
(Disclosure – this is one from our own stable) We recently created ‘Love in a Handstand’ as part of a campaign for a new client, Cuticura. Launched as the first part of a broader integrated campaign, this film harnesses the skills of parkour athletes, Tim Shieff and Fizz Hood to tell the story of a first date with a difference. Conceived, created and storyboarded in-house, but shot around Brighton in partnership with Fat Sand, our love story is designed to communicate a clear and pretty direct message about the product and its benefits.
It’s had combined views of over 100,000 to date, via a number of platforms. Who knows, this could be the start of a beautiful relationship, à la Nescafe Gold Blend and BT. We hope you like it.
