Walk away with free pair of basketball star’s trainers – provided you can jump 10ft to reach them
By Rich Leigh on Friday, August 2, 2013
Last week, Chicago Bulls basketball player Derrick Rose was the star turn at a pop up store in Hackney as he continued a tour across Europe to promote his new D Rose 3.5 shoes.
Members of the public could walk away with a pair of free trainers from the Jump Store – provided they could jump and reach them from a ten foot high shelf, that is.
I’m not quite sure how I missed this one last week, but as a great example of celeb-driven yet product-relevant content, adidas hits the mark, as it often has in the past with the likes of David Beckham and Jonny Wilkinson.
Watch the (very stylised) campaign vide below:
Involved agency: TBWA
Source: Cohn & Wolfe Associate Director Sarah Jackson