Walk away with free pair of basketball star’s trainers – provided you can jump 10ft to reach them

Last week, Chicago Bulls basketball player Derrick Rose was the star turn at a pop up store in Hackney as he continued a tour across Europe to promote his new D Rose 3.5 shoes.

Members of the public could walk away with a pair of free trainers from the Jump Store – provided they could jump and reach them from a ten foot high shelf, that is. 

I’m not quite sure how I missed this one last week, but as a great example of celeb-driven yet product-relevant content, adidas hits the mark, as it often has in the past with the likes of David Beckham and Jonny Wilkinson.

Watch the (very stylised) campaign vide below:

http://www.youtube.com/watch?v=iXJEcPQQ0SU

Involved agency: TBWA

Source: Cohn & Wolfe Associate Director Sarah Jackson

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