Super cool street furniture billboards – IBM

Ogilvy France has created a series of outdoor ads which double as a shelter, a seat and a ramp as part of its People for Smarter Cities IBM campaign

These are clearly not permanent features, and is more of an example of a PR stunt rather than advertising.

This blurring of the lines between what's 'real' and what is a 'stunt' is increasingly prevalent and interesting. More and more we are seeing ideas from agencies which seem to have been made principally in order to generate a secondary life online.

Does it matter if your poster or live stunt was only seen in reality by a handful of people when it goes on to be viewed hundreds of thousands or even milions of times as a Vimeo or YouTube film?

http://www.youtube.com/watch?v=txPl_ZYwsMo

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