Super cool street furniture billboards – IBM
By Andrew Barratt on Monday, June 10, 2013
Ogilvy France has created a series of outdoor ads which double as a shelter, a seat and a ramp as part of its People for Smarter Cities IBM campaign
These are clearly not permanent features, and is more of an example of a PR stunt rather than advertising.
This blurring of the lines between what's 'real' and what is a 'stunt' is increasingly prevalent and interesting. More and more we are seeing ideas from agencies which seem to have been made principally in order to generate a secondary life online.
Does it matter if your poster or live stunt was only seen in reality by a handful of people when it goes on to be viewed hundreds of thousands or even milions of times as a Vimeo or YouTube film?