Suarez invited to UK’s first ever zombie wedding in brilliant reactive videogame stunt
By Rich Leigh on Monday, April 22, 2013
I’ve got a plethora of reminders beeping at me from all corners of my laptop, but I was just tweeted a brilliantly simple reactive PR stunt I thought I’d quickly post up.
In short, to promote new zombie videogame Dead Island Riptide (released this Friday), the game’s publisher Deep Silver issued an open invitation to bitey-bitey Liverpool striker Luis Suarez to attend the UK’s first zombie wedding tomorrow (Tuesday 23rd) night as the guest of honour.
From the press release:
Jennifer Jones, 27, and Rob Blackmore, 31 – both from Suarez’s beloved Liverpool – will be joining in unholy matrimony tomorrow night in Central London as part of the celebrations for the launch of new zombie videogame, Dead Island Riptide™. The couple will be made up to look like the undead creatures normally found shuffling and preying on the living in a zombie apocalypse videogame.
Deep Silver believes that Suarez – who bit Chelsea defender Branislav Ivanovic on the arm during the second half of Sunday’s 2-2 draw between Liverpool and Chelsea – will fit in well alongside the flesh-eating zombie hordes at the wedding.
The wedding, taking place at One Mayfair in London, is the result of a Facebook competition, beating dozens of applicants with this entry video:
The wedding will be presided over by a zombie priest and the publisher will be sending the couple on a Caribbean honeymoon. Photos and videos from the zombie wedding will be available here.
If you missed Zombie Suarez, here’s the video of him biting Ivanovic:
Full press release here
Involved agency: Dead Good Media
Source: former GameCity PR Chris White