MINI adopt adorable approach with puppy campaign

By on Monday, March 18, 2013

MINI New Zealand have capitalised on the universal adoration of puppies with their latest campaign, which is supporting animal adoption group SPCA.

Following on from the success of their doggie driving school last December, the company are providing cardboard carry boxes designed to look exactly like mini MINIs for every dog adopted from the SPCA.


The box even transforms into a beds which the puppies can sleep in for the first eight weeks of their lives.

Coming in the brand’s signature red, yellow or blue, the new owner is even provided with alphabet stickers to customise a number plate, as well as an essential for a new car owner – a user manual.

Given that the doggie driving school gained masses of headlines, and that sticking a puppy into something miniature generally generates attention, this cute follow up is likely to do well.

For those interested in the December Driving Dogs campaign (or who just want to see a dog learning to drive), see below:

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