Hansel & Gretel Hotel made of cake opens in Soho for one night only

By on Tuesday, March 19, 2013

A hotel made from cake is set to open in Dean Street, Soho, London. For one night only (Thursday 21st March) staying guests will be able to order in room service which comes as vanilla sponge cushions and a hand-stitched meringue rug (the multi-coloured pic below):


edible hotel tate and lyle pr stunt

The edible project has been set up to promote a new line of Tate & Lyle Sugars by Mischief PR. Guests will also be encouraged to chow their way through windows and wall coverings. It was created by more than 14 artists who spent 2,000 hours baking and 900 decorating, with over 600 kilograms of sugar.

Inspired by regions from around the world, the eight new sugars inspired the eight ‘tasting rooms’, each created with a different sugar in the Taste Experience range.

The eight tasting rooms include (from the press release):

  • A Mediterranean-inspired bedroom, with edible furnishings, a caramel popcorn-filled bathtub, floating meringues and edible pearlescent popcorn bunting, all created using Light Soft Brown sugar.
  • A Pirates of the Caribbean room, with a giant treasure chest full of edible pearls, ginger spiced doubloons and cutlasses, which visitors can spray gold themselves, and rum and raisin chocolate brownies and tea cakes – all made from Taste Experience Caribbean-inspired Light Muscovado sugar
  • A British-inspired Golden syrup sugar room, with a giant golden-syrup lion, patriotic treacle tarts in the shape of the British Isles and a giant tower of doughnuts
  • A Mayan-inspired room hidden in the cellar featuring a Mayan fudge temple, complete with floating meringue ‘clouds’, ‘sacrificial’ salted caramel and chocolate hearts, and Mayan-inspired carved gold cookies all made from Taste Experience Mayan-inspired golden caster sugar
  • A Mississippi-inspired ‘Mardi Gras’ room featuring a five foot long rainbow cake in the traditional colours of green, yellow & purple, gold baby heads and of course King Cakes
  • A Barbados-inspired library, with edible shells, and beautiful hand-painted cookies, fruit cakes and florentines showcased as museum features inside vintage glass jars, all made from Barbados inspired Dark Muscovado sugar
  • A Guyanese-inspired room, complete with a sea turtle cake, and cake ‘turtle eggs’ buried in mounds of Demerara sugar
  • A South Pacific-inspired room with a huge two metre high Easter Island statue, made entirely from chocolate mud cake baked using Golden Granulated sugar

If you go I hope you have dental insurance.

Here’s a Press Association video covering the campaign:


And here’s a behind the scenes video:

Source: Digital Spy

Press release

Involved agency: Mischief PR

Involved production company: Helix 3D

(Credits from the very talented Miss Cakehead’s Facebook post here. Miss Cakehead, commissioned to oversee the cake making, was also commissioned to work on the Resident Evil butchery you may remember from last year.

Before I head off to The Tasting House for today I thought it would be good to remind you all of the incredible team of food artists who made the vision of this amazing edible space come to life: Sarah Joanne KingNevie-Pie CakesSarah Hardy CakesCake for BreakfastCarina’s CupcakesAll Mine PatisserieLou Lou P’s DelightsConjurer’s KitchenTwo Little Cats BakeryCakeadoodledo, Dan P Cartier, Rosalind Miller, Juliet Sears / Fancy Nancy Cakes, The Meringue Girls and production by Helix 3D Ltd)

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