Fanta unveil world’s first tastable print ad to promote new ‘more orangey’ flavour
By Rich Leigh on Monday, February 25, 2013
The world’s first tastable print ad
has been created for Fanta, inviting you to tear a piece of the page off, ‘pop it in your mouth’ and enjoy the orangey taste of Fanta!
The Willy Wonka-esque ad was created by OgilvyOne in Dubai to promote the new ‘more orangey’ taste of the drink.
Watch this video for more info, some shots of weirdos eating paper and a tune you won’t be able to get out of your head:
Source: Shortlist, tweeted to me by Weber Shandwick’s Emily Wong
