Susan Boyle has an album party
By Katie White on Wednesday, November 21, 2012
Is it just the cynic in me, or has today’s trending hashtag on Twitter been released by a very shrewd PR/marketing team? I could be completely wrong and the hashtag may have come about organically on the social media site, but today the talk has been all about #susanalbumparty.
Now before you jump to conclusions, this is all about Susan Boyle’s brand new album, which apparently she is celebrating with a party. I certainly didn’t know that the Britain’s Got Talent star was releasing a new album (Standing Ovation, released on 19 November, if you’re interested) until I saw the risqué hashtag doing the rounds on Twitter.
I love all the Tweets and re-Tweets that are popping up and the news teams seem to be catching on to them with Radio 1 publishing the hashtag to its 871,104 followers.
With Twitter apparently shaping a number of news agendas it will be interesting to see how much coverage this hashtag generates, but whether an agency did start this or someone with a good deal of wit did, the news that Susan Boyle has a new album has certainly reached a wide and diverse audience. And that part at least should certainly be commended.