Fragile Childhood

By on Tuesday, September 18, 2012

More ad than PR in some ways but the message is loud and clear; the medium effective.

Fragile Childhood began in Finland, 1986, and is now a well established awareness group dedicated to encouraging anonymous discussion about responsible parental drinking.

They have supported this viral film with research showing that every fourth Finnish child has suffered some harm because of a parent/guardian’s alcohol consumption.

Hard-hitting but you can see why it’s doing the rounds.

You can take part in conversation in Twitter: #fragilechildhood

The video was put together by Euro RSCG Helsinki & Grillifilms together.



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