Shopping centre launches man crèche to keep men busy while their partner shops
By Rich Leigh on Tuesday, June 12, 2012
A shopping centre has launched a man crèche to celebrate Euro 2012 and Father’s Day, offering men the chance to relax with a PS3, Xbox or Wii in a cordoned-off area while their partner shops.
Gloucester-based Eastgate Shopping Centre has partnered with iMerge, Gamestation and charity Emmaus Gloucestershire to offer the experience until the 17th of June.
Shoppers have to sign up to the free shopping centre loyalty card to gain entrance.
Involved agency: 10 Yetis (yep, one of ours)