Royals show their fun sides to win hearts and minds for Jubilee
By Ben Caspersz on Wednesday, May 23, 2012
Prince Charles shows his skills on the wheels of steel at a youth centre in Toronto, resulting in great pictures and heart-warming applause from the yoof around him.
A few days earlier Charles presented the (atrocious) weather on BBC Scotland TV news. Again, great pictures of the Prince being human and having fun. A far cry from the stiff, distant man we saw in the Diana years.
Despite the loaded question, a follow-up Guardian survey asking ‘Did you cringe at Prince Charles’s weather forecast?’ resulted in a resounding three-quarters (78%) saying no.
Perhaps less successful – but a worthy PR attempt – was the Queen and Prince Philip making a splash in a Duck Boat.
Nothing can disguise Her Maj’s look of ‘fuck this for a laugh’. But, again, it’s a very human reaction that will do her no harm in PR terms.
But overall, the public is being gradually won over by some highly polished, sustained, strategic image-shifting work by the Jubilee PR team.
The key to it is the Royals working effectively as a cohesive PR unit, charming the union jack pants off us in coordinated volleys of set pieces – sometimes together, sometimes going solo – working this year’s one-off Jubilympics opportunity for everything it’s worth. Working it for themselves, working it for Great Britain Plc.
The likely end result for the Royal family?
By the end of 2012: a shoring up of their place in the public’s hearts, greater understanding of what the Royal’s exist for in our minds, and a warm glow of job satisafction for their hard working PR team.