Pop-up shop allows customers to buy chocolate with promise of good deeds, not money
By Rich Leigh on Wednesday, March 28, 2012
Danish chocolate brand Anthon Berg opened a pop-up chocolate shop in Copenhagen for one day only.
The difference between this and the other recent pop-up restaurant idea from British Airways was that instead of paying with cash or a credit card, customers had to pay with the promise of a good deed.
The Generous Store in Copenhagen ‘priced’ its chocolates with over 30 different good deed promises including ‘don't comment on your girlfriend's driving for a week’ and ‘serve breakfast in bed to your loved one.’
Customers then had to pay by promising their loved one the deed via Facebook, using the in-store iPads and app to ensure they followed through with their payment.
Watch the short video below to see the idea in action.
Agency: Robert/Boisen & Like-minded