Generate your own Valentine Love Label

By on Monday, February 13, 2012

Trust Innocent to create something totally different for Valentie’s Day.  A love label that you put over a smootie label.

Love label Innocent Drinks Valentine's Day

http://valentines.innocentdrinks.co.uk/label/

Simple PR works better than anything else.  Consumers like something they can put their own stamp on it.  Look at what happened when Walker’s crisps asked consumers to come up with new flavours.  Millions of hits on their website.

I wonder whether this clever idea will generate sufficient sales?  Certainly a brilliant marketing exercise though.

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