Generate your own Valentine Love Label
By Sue Hunter on Monday, February 13, 2012
Trust Innocent to create something totally different for Valentie’s Day. A love label that you put over a smootie label.
http://valentines.innocentdrinks.co.uk/label/
Simple PR works better than anything else. Consumers like something they can put their own stamp on it. Look at what happened when Walker’s crisps asked consumers to come up with new flavours. Millions of hits on their website.
I wonder whether this clever idea will generate sufficient sales? Certainly a brilliant marketing exercise though.
