Ben and Jerry’s target journalists with personalised tubs
By Rich Leigh on Monday, February 6, 2012
Ice cream brand Ben and Jerry’s has taken to sending personalised tubs to promote its new €10,000 ‘Join Our Core‘ hunt for the next sustainable business leaders.
To mark the competition (which is giving entrants the chance to win 5 cash prizes of €10,000 to support their sustainable business ideas – the first 100 of whom will win themselves a year’s supply of ice cream!), Ben and Jerry’s sent Harry Wallop, retail editor at The Daily Telegraph this personalised tub:
Ben and Jerry’s has tweeted to say they’ve sent others personalised tubs, too, so I hope to update with more pictures of as and when they crop up.
Thanks to Sticky Eyes’ Lisa Wisniowski for tweeting with it!