Asda launch 7p Valentine’s Day card
By Rich Leigh on Thursday, February 2, 2012
With a remit to constantly hit the media with news of their cost-effectiveness, Asda has launched a 7p Valentine’s Day card, complete with its ‘Asda Smart Price’ logo in a heart on the front. The message inside reads “My love for you is priceless!”
I can’t imagine Asda will sell many, but they’ll certainly get people (and the media) talking about them, and by association, promote Asda’s low prices.
Good effort as always.
Update: Asad Dhunna just reminded me that Tesco actually did something similar a few years ago, too:
Source: The Daily Telegraph online – tweeted to me by Emily Wong.