Yes, the Sainsbury’s tigerbread story is from last year

By on Tuesday, January 31, 2012

There are, as far as I can tell, three types of reaction to the news that Sainsbury’s is renaming their tiger bread to giraffe bread following this cute exchange between a 3 year old girl, Lily Robinson, and a customer manager, Chris King:

Tiger bread giraffe bread Sainsbury's PR

The reactions are as follows:

  1. Great idea!
  2. Crap idea, obviously a PR stunt!
  3. What the hell, didn’t this do the rounds last year!?

I’m with all you number 3s, you clever, mindful lot. Yes it did do the rounds last year – and I swear the majority of the people talking about it as if it’s the best PR thing since sliced tigerbread shouted about it last year, too.

In spite of all that, the main difference now is that instead of just being a story about how a 27 and a 1/3 year old man wrote back to a 3 year old in a nice way along with a gift card, it’s now about the fact that Sainsbury’s are renaming it Giraffe Bread.

Source: Sainsbury’s blog, where they go over pretty much everything. They also address the fact the story has cropped up twice.

Here’s a closer look at Chris’ response:

Sainsbury's close up tiger bread

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