Dulux-ury Literature: Dulux give literary classics a colourful makeover

By on Wednesday, April 10, 2024

Dulux Heritage has worked  with creative agency Ogilvy UK and Sara Cox to breathe new life into the covers of iconic novels!

Image: Ogilvy UK

Dulux Heritage has unveiled a vibrant collection, aptly named the ‘Dulux Heritage Editions,’ which showcases fresh interpretations of 12 timeless literary classics. These include The Hound of the Baskervilles, War of the Worlds, Nineteen Eighty-Four, Moby Dick, 12 Years a Slave, Frankenstein, Sense and Sensibility, Little Women, Wuthering Heights, Mrs Dalloway, Dr Jekyll and Mr Hyde, and Dracula.  

For the fresh design of the covers, Dulux analysed each of the the stories, pairing the narrative and emotion with the perfect hues from their expansive palette of colours and shades to create a unique cover for each book.

Image: Creative Salon

The Chief Executive Creative Director at Ogilvy UK, Jules Chalkley, said: “Colour holds deep and evocative powers, and we wanted to find a new dimension in unleashing the visceral emotion it delivers. By simply equating the feelings and images a classic book paints in our minds to the beautiful colours of the Dulux Heritage range, we were able to tap into something far richer…” 

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