Sparkling water brand Bubly are helping Americans stay on-track this Dry January

Turns out most of us only manage to last 10 days of Dry January, before finally giving in and having a drink (whoops!) – making January 10th ‘Quitter’s Day’…

This is not helped by the ‘press for champagne’ trend that’s doing the rounds on social media.

Flavoured sparkling water brand, Bubly, have decided to lend us a helping hand this Dry January; with a fun and unexpected twist, they are encouraging Americans to stay on course for an alcoholic-free month (who would’ve thought it)!

Introducing the ‘Press for Bubly’ button… On the 10th, Bubly will be offering 10 lucky winners the chance to get their hands on an exclusive button, which allows free Bubly to be delivered straight to their doorstep within the hour. However, don’t worry if you miss out, the first 1000 people to sign up via the microsite get a free eight-pack case!

Suspect you may be in need of a bit of Bubly support? Sign up here!

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