PETA’s new Christmas wrapping paper urges people to stop killing turkeys
By Abigail Foran on Thursday, December 21, 2023
People for the Ethical Treatment of Animals (PETA) have launched new, bespoke Christmas wrapping paper, encouraging consumers to be aware of the mistreatment of turkeys this Christmas. The wrapping paper is being handed out to London commuters at Oxford Circus, during the busiest shopping week of the year.
The wrapping paper features three unique designs, each including ‘cut here’ marks on the back to highlight a way in which turkeys are cruelly mistreated. It also wishes to educate consumers on the dark side of the tradition of eating turkey at Christmas.
The initiative is in tandem with the release of PETA’s 2023 Christmas advert, ‘Kill The Tradtion, Not The Turkey’, that calls for new Christmas traditions which exclude the killing of turkeys. It also builds on messaging that encourages people to think twice about behaviours they take for granted, reminding them of viable alternatives such as vegan food options.
Elisa Allen, PETA VP of programs and operations said, “Our aim is to get people thinking, shake up the status quo, and change hearts. Tradition doesn’t excuse cruelty, and we hope to encourage people to leave turkeys and other animals off the table this Christmas.”