Dove’s latest initiative encourages afro hair styles in gaming code

By on Friday, November 24, 2023

Enhancing representation in virtual environments goes beyond just skin tone. A large aspect of black culture is hair, Code My Crown is a great new initiative by Dove to ensure people within the black community feel empowered and represented whilst gaming.

Research from the Unilever-owned firm showed that 85% of black gamers think that afro hair isn’t well-represented in video games. Aiming to promote diversity in video games, Dove responded to this research by putting up a guide for developers that teaches them how to code natural hair.

To deliver this Dove teamed up with The Open Source, a community of artists creating extraordinary visions of Blackness in digital media.

Dove ‘Code My Crown’ is available to download here.


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