GirlsvsCancer worked alongside BBH to create a series of OOH that may shock passersby and inevitably spark a conversation. The aim being to encourage patients to feel empowered enough to have conversations around the topic and ultimately see sexual wellness becoming a part of routine cancer care.

“They were trying to feel sexy again. Learning how to get intimate with their partners and reacquainted with their bodies. When you go through cancer, your body doesn’t feel like your own”