L’Oréal dazzles Instagram with CGI lipstick display

By on Thursday, September 7, 2023

L’Oréal Paris has launched a promotional campaign for its liquid lipstick using innovative digital methods.

The brand has released a CGI animation on Instagram that showcases an oversized replica of the lipstick product being transported on the back of a Citroën 2CV, leaving a prominent trail of its hue on the road.

This digital visualisation serves to emphasise the lipstick’s long-wear capabilities.

According to L’Oréal, the product formula is designed to last up to 16 hours and is resistant to smudging and transferring.

The animation aims to underline these properties, suggesting that if real, the lipstick mark might withstand regular urban conditions, including contact with car tyres.

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