Heinz’s little pot of horrors – ketchup sauce

By on Thursday, September 28, 2023

In the biggest national divide since Pineapple and pizza, Heinz’s new campaign highlights a food combo that may rival that controversy – pasta and ketchup.

Its latest product encourages the, maybe weird, maybe wonderful, dish to create a tomato ketchup pasta sauce.

This comes as a result of the study in which 8% of those surveyed said they regularly eat pasta and ketchup, the study also realised that it was most consumed by 18 – 34-year-olds.

However, the sauce is actually only 10% ketchup, the rest made up of ingredients one would usually find in pasta sauce, like herbs and tomatoes (in their natural form).

This product is available for 4 weeks only, after which maybe the world can quit its bickering. You can pop down to your local Tesco to grab a jar (if you dare being seen doing so by the Ketchupasta haters).


Comments are closed.

Trending Campaigns

Get the best creative brand campaigns directly to your inbox, every Friday!

Hide forever...