Uber wants us to be uber organised

Uber’s new ‘go anywhere’ campaign challenges the stereotype of spontaneous Ubering and promotes their Uber Reserve service, which allows customers to book up to 30 days in advance.

Uber have collaborated with the creative agency, Mother, and have used plane, football match and theatre tickets, as well as a cocktail menu, to create origami Ubers. These are all suggestions of the occasions where one could book in advance.

The campaign will be amplified through social and digital media.

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