Prince Harry might not want the limelight but DASH does

By on Tuesday, June 13, 2023

The Sparkling water gurus DASH couldn’t resist a visit to the High Court last week just as the worlds media was gearing up for the hotly anticipated cross-examination of Prince Harry in the phone-hacking trial.

The brand handed out DASH lime to unsuspecting news crews, with the line ‘Harry doesn’t want the limelight but we do’ splashed across a sandwich board.

@dashdrinks

Who are these people and where can we get some of those cool dungarees 🫢 The DASH dungaree squad keeping the news crews hydrated 😎 #dashintothelimelight #bbcnews #marketingstunt #dashwater

♬ original sound – Ian Asher

The stunt made it onto BBC News and generated over 1.8 million views on the brands TikTok channel.

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