Prince Harry might not want the limelight but DASH does

By on Tuesday, June 13, 2023

The Sparkling water gurus DASH couldn’t resist a visit to the High Court last week just as the worlds media was gearing up for the hotly anticipated cross-examination of Prince Harry in the phone-hacking trial.

The brand handed out DASH lime to unsuspecting news crews, with the line ‘Harry doesn’t want the limelight but we do’ splashed across a sandwich board.

@dashdrinks

Who are these people and where can we get some of those cool dungarees 🫢 The DASH dungaree squad keeping the news crews hydrated ğŸ˜Ž #dashintothelimelight #bbcnews #marketingstunt #dashwater

♬ original sound – Ian Asher

The stunt made it onto BBC News and generated over 1.8 million views on the brands TikTok channel.

Comments are closed.

Get the best creative brand campaigns directly to your inbox, every Friday!

Hide forever...