UOMA gives the Hollywood sign a colour-diverse makeover for the Oscars 

By on Wednesday, March 15, 2023

Black-owned beauty brand UOMA decided to send the Oscars a colourful message this season by spray painting the Hollywood sign a skin tone representative of all.

The massive OOH campaign sought to draw attention to the fact that: 10 years after #OscarSoWhite went viral, ethnic minorities and women continue to be snubbed by the academy. 

UOMA Beauty Founder, Sharon Chuter, said: “The Hollywood sign quite literally reflects off the city, so I wanted to make it a true reflection of the city and the diversity that lives here and, in the periphery, the rest of the world that looks up to and is highly influenced by Hollywood.” 

Straight after the Oscars, the sign was restored to its usual all-white state – reflecting the change that needs to happen and the work that needs to be done in the industry.

Agency: Pereira O’Dell

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