People Like Us launch Signatures for Signatures
By Olivia Matterson on Thursday, March 16, 2023
Not-for-profit organisation People Like Us has unveiled ‘Signatures for Signatures’ – a campaign that asks working professionals to donate a space in their email signatures with the aim of driving petition sign-ups.
Following research that has revealed that racially diverse professionals are paid on average 16% less than their white counterparts, the campaign seeks to galvanise UK working professionals to sign this ethnicity pay gap petition. The petition asks the government to introduce mandatory ethnicity pay gap reporting, and by encouraging workers to display it prominently in their signatures, the project hopes to spread the word among professionals; those affected by the ethnicity pay gap, and their peers.
The operation manages to penetrate the audience at it’s core and utilises an everyday professional tool, without spending hundreds on marketing.
By swapping out your usual email signature to the Signature for Signatures logo, you can help People Like Us on their mission to help foster a fairer workplace for all through equitable pay – whatever your heritage and industry.
Watch the campaign video here:
Campaign by People Like Us & Worth Your While