ViMTO becomes ‘ViMPTO’ in fun campaign
By Jack Longrigg on Wednesday, January 18, 2023
The fruity drinks brand has decided poke fun at its customers using a common customer insight.
Do you say ViMTO or ViMPTO?
They caused havoc by changing their name to ViMPTO in a massive OOH campaign. Leading to passersby wondering if ViMTO were going to change their name permanently.
One user commented on LinkedIn: ‘I thought I pronounced it VIMTO until I read this and now I feel personally attacked 😶🤣’.
Whatever you say, you’re probably wrong.