ViMTO becomes ‘ViMPTO’ in fun campaign

By on Wednesday, January 18, 2023

The fruity drinks brand has decided poke fun at its customers using a common customer insight.

Do you say ViMTO or ViMPTO?

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They caused havoc by changing their name to ViMPTO in a massive OOH campaign. Leading to passersby wondering if ViMTO were going to change their name permanently.

One user commented on LinkedIn: ‘I thought I pronounced it VIMTO until I read this and now I feel personally attacked 😶🤣’.

Whatever you say, you’re probably wrong.

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