‘You’re Cooked’ campaign warning of the dangers of cooking under the influence

By on Friday, December 2, 2022

New Zealand’s Fire & Emergency Service has launched their ‘You’re Cooked’ video-led campaign, to prevent Kiwis from cooking under the influence – after the shocking stat that 50% of fatal house fires involve alcohol or drugs.

With the tagline ‘Stay Off The Stove’, the ‘You’re Cooked’ campaign series is based upon a one-of-a-kind cookbook: all the recipes incorporated do not require the use of an oven or stove.

The videos feature real-life ‘cooked’ chefs making a recipe, without using heat. For example, one video featured ‘Jacked Fairy Bread’ – only needing tens and thousands, bread and butter.

Steph Rotarangi, Deputy Chief Executive of Fire & Emergency New Zealand, said: “It’s easy to get distracted if you’re drunk or high, and that’s why cooking on the stove so often leads to disaster.”

Comments are closed.

Get the best creative brand campaigns directly to your inbox, every Friday!

Hide forever...