Chilling campaign puts spotlight on football-related domestic violence
By James Herring on Friday, November 25, 2022
As the World Cup gathers pace Women’s Aid launches a chilling new OOH campaign.
‘He’s Coming Home’ highlights the increased frequency of domestic abuse that occurs during major football tournaments.
The tagline subverts England’s fan anthem ‘It’s Coming Home’ with a domestic violence message.
According to the charity “domestic abuse can become more frequent or severe during big football tournaments, including the FIFA World Cup.
For many women, it is a time of fear, where existing domestic violence can increase. While football does not cause domestic abuse, existing abuse can intensify around key tournaments.”
Agency: House 337