Spotify dedicate FC Barcelona’s kit to celebrate rapper Drake
By Owen Hill on Friday, October 14, 2022
Toronto based rapper Drake recently became the first person to pass 50 Billion total streams on Spotify, so FC Barcelona – who are sponsored by the streaming giant – have marked the occasion by creating a special one of a kind kit.
— FC Barcelona (@FCBarcelona) October 14, 2022
La Liga football superstars FC Barcelona will wear the shirts in one of the biggest matches of their season- the upcoming ‘El Clasico’ against Real Madrid. They’ll also wear shirts with the iconic OVO owl logo of the rapper in the pre-game warm up, which also feature “Drake 50” on the back of the shirt. The initiative is part of Barcelona and Spotify’s strategic aim to “bring football and music together”.
Spotify’s vice-president of partnerships, Marc Hazan, said: “We were really excited to celebrate one of the biggest games of the year and mark Drake’s milestone as the first artist to reach 50 billion streams. We’ve always said that we want this partnership to be a celebration of fans, players and artists on a global stage – and there’s no bigger stage than El Clasico.”
Juli Guiu, Barcelona’s marketing vice-president, added: “Our alliance with Spotify goes beyond a mere commercial relationship. It is a strategic relationship through which we seek to bring together two worlds that can arouse emotion – namely music and football.”