British Airways reveal the weird reasons people travel
By Owen Hill on Wednesday, October 26, 2022
British Airways have launched “A British Original”, a campaign of over 500 unique billboards, which highlight the weird and wonderful reasons that people fly abroad.
To emphasise that everyone has their own reasons for flying, each of the 500 unique billboards feature the options of business or leisure, and a third very bizarre reason someone might fly abroad.
Some examples include “mischief” and “olives the size of my actual fist”.
Head of Brands and Marketing at British Airways, Hamish McVey, said: “We really wanted this campaign to celebrate the originality of our customers and our people. Every time a customer boards a plane, they are doing so for a unique reason, and we know that those journeys are so important. We are working hard on making positive changes across our airline and this brand campaign allows us to showcase our motivation, which is our customers and our people.”