Allplants donate ready meals to kids in need this half term
By Catriona Barnard on Friday, October 21, 2022
Vegetarian food brand Allplants has partnered with two London based charities, The Felix Project and City Harvest to donate ready meals to children in need this half term with the launch of “(Not at) school dinners”.
Uncommon launched the campaign to encourage the general public to purchase these ready meals online.
Instead of receiving these meals themselves consumer buy packs that are then delivered to struggling families in need. The project has been made in the hope of supporting children from low-income families this half term, who will no longer have a daily school meal provided to them during the October break.
Allplants is donating over 7,000 meals to North London children who are eligible for free school meals, whilst The Felix project and City Harvest are distributing over 7,000 donated meals across the city to students from schools including Fern House School and Eastfield Primary.
There are a range of tasty meals available, from Lasagne to Aubergine Tagine.
The vegetarian food brand has committed to run the scheme annually and is using both print and OOH advertising to raise awareness around the campaign and maximise donation levels. Allplants is also calling on its online community to donate meals via the JustGiving platform where they will match the number of donated meals from the public.
Allplants’ founder and chief executive, Jonathan Petrides, said: “At Allplants, our mission is and has always been to change the world with plant-based eating. However, we know that not everyone has access to the food they need at all, let alone the choice of having a plant-powered meal. The government needs to find a way to provide school meals over the holidays, not just during the school term. In the meantime, Allplants are doing their bit by supporting schools on our doorstep in north London, to try and help with this vital issue that needs urgent attention, and a long-term solution.”
Johnny McManus, Uncommon account director, added: “Partnering with mission-driven and ambitious brands to make a difference only they can make is what we do best. Uncommon was founded on the ambition to build brands that matter – launching this powerful initiative with Allplants, The Felix Project and City Harvest is exactly the type of work we get out of bed for.”