McDonald’s ‘Happy Moments’ campaign capture special moments ahead of Father’s day
By Shadia Muse on Thursday, June 9, 2022
McDonald’s Philippines has released a visual campaign photographed by Ale Burset called ‘Happy Moments’ jointly created by Leo Burnett Dubai and Leo Burnett Manila. The campaign shows the lengths parents go to bond with their children and is running in print in the lead-up to Father’s Day on June 19th.
Oliver Rabatan, AVP, marketing and channels lead at McDonald’s Philippines, says, “For over 40 years, McDonald’s Happy Meal has been an ally to generations of parents seeking to share happy moments with their children. As a brand, celebrating our role as the home of happy family moments is a theme we keep returning to. Our latest instalment pays special tribute to devoted dads in the lead up to Father’s Day.”
Kalpesh Patankar, chief creative officer at Leo Burnett Dubai, adds: “There often lies something extraordinary in the most simple, everyday moments. We wanted to capture the charming joyfulness of life’s most cherished moments by simply showing a parent and child on their way back home from McDonald’s. Real streets and authentic photography become the backdrop for truly happy moments captured in the most understated way, as though through the lens of a passer-by.”
“Thanks to our Power of One model, this has been an amazing collaboration across borders. With Ale’s candid, unpolished treatment, we have created a campaign that feels uniquely understated for this market. Together with McDonald’s Philippines, we look forward to celebrating life’s moments of happiness for many years to come,” says Raoul Panes, chief creative officer at Leo Burnett Manila.