Iceland transform cute kids cards into billboards for Mother’s Day

By on Wednesday, March 30, 2022

Although many Mothers’ Day cards are shop-bought, what really tugs at a mum’s heartstrings more than a hand-drawn card from their kid?

In a celebration of the day that honours mothers across the UK, Iceland decided to highlight this by holding a competition on social media to have kids drawings turned into a billboard for all to see.

One winner’s card, Sebastien Mills aged 6, whose offering depicts his mum surrounded by rainbows and hearts with the words; ‘You’re the bestest mum in the whole wide world. I love you loads’ is now on display in Hackney, East London.

The concept is a touching one that looks beyond the commercial nature of the day and at the real love and appreciation felt for deserving devoted mothers. Iceland has always been a champion of mothers, and recognise that the role across the last two years has been harder than ever. A spokesperson for the brand has said: ‘we wanted to give a special shout out this year to some of the incredible mums across the U.K. who have worked tirelessly throughout the pandemic – home-schooling, juggling work Zoom calls and putting food on the table,’

Campaign by Taylor Herring.


Comments are closed.

Get the best creative brand campaigns directly to your inbox, every Friday!

Hide forever...