easyJet launches new recruitment drive for 1000 pilots

By on Tuesday, February 1, 2022

easyJet has launched a new campaign designed to attract more diverse candidates and challenge stereotypes about becoming an airline pilot.

The campaign showcases some of the skills needed to become a pilot and challenges societal presumptions about the job.

A parent, former gymnast and DJ who are also real life easyJet pilots are the stars of the campaign, illustrating that pilots can come from myriad walks of life.

With still around only 6% of pilots worldwide being women, the airline remains focused on encouraging more women to become pilots and combatting systemic internalised misogyny.

The company, which has predicted a strong summer of bookings as the UK emerges from the virus crisis, said it is focused on tackling a clear gender imbalance in the industry.

Johan Lundgren, CEO of easyJet, has commented: “We continue to focus on challenging gendered stereotypes of the career. Moreover, we aim to double the number of female pilots flying with us in recent years.” easyJet acknowledges however, that there is still a long way to go within the travel industry and in indeed the wider world. However, this campaign is an exhibition of easyJet’s commitment to ensuring their contribution to change is a positive one.

Agency Credit: Taylor Herring

>> Get ‘The Famous Five’ – our favourite five creative brand campaigns of the week > straight to your inbox. Sound good? Subscribe 

Comments are closed.

Get the best creative brand campaigns directly to your inbox, every Friday!

Hide forever...