‘No More Red’ Arsenal looses its colour in anti-knife crime campaign
By Amy Swain on Monday, January 10, 2022
Arsenal will be playing in white for the first time ever as part of an anti-knife crime campaign with Adidas, backed by Hollywood actor Idris Elba and legendary footballer Ian Wright.
Arsenal will be dropping it’s iconic red colour for an all-white jersey as part of a collaboration with Adidas. The collaboration will support ‘Arsenal in the Community,’ a charity which provides safe places for youngsters at risk of violence to play football, as well as mentorship opportunities to help their career development.
The all-white football match was a visual spectacle, and when players entered the pitch in all-white, those who weren’t already aware of the campaign were sure to look it up and find out why players were without their iconic Arsenal red jerseys.
Idris Elba, who is supporting the campaign said “I hope it makes an impact that ripples into other football clubs and inspires other collaboration ideas, and investment in practical things to help young people, whether that’s football pitches, or youth centres like the one I went to in Forest Gate where I played sport and where I actually fell in love with film.
Ian Wright said: “Every young person deserves the opportunity to express themselves. The opportunity to exist within a safe environment. The opportunity to live free from fear of violence. We can never accept loss of life through youth violence as ‘normal’ in our city and it’s so important that we all work together to create a better environment for young people”.