Nike constructs basketball court using 20,000 upcycled sneakers

By on Thursday, November 4, 2021

As part of Nikes ‘Moves to Zero’ pact, the company has sourced 20,000 old, worn-out sneakers and repurposed them into a fully functional basketball court and playground in New Belgrade, Serbia.

Working with London design agency Accept & Proceed, Nike aimed to redirect unwanted shoes from the landfill and reinvest them back into the community.

Using bespoke Serbian lettering and paying homage to the community space known as Block 70, principal designer Nigel Cottier used bright vibrant colours and abstract shapes to create an eye-catching yet still functional communal space.

“It was fascinating to come up with the different elements of lettering that can inform another function, like a free throw or half-court line, and even more exciting to think that the design will not only inform the players’ movements but influence the community spirit and energy of Block 70,” Cottier said.

Comments are closed.

Get the best creative brand campaigns directly to your inbox, every Friday!

Hide forever...